3 Reasons Why: You Should Use a Professional Voice Over Artist for Your Video Content
Updated: Jul 20
By Rachel Simon, professional voice over artist at VoiceoverNZ.com
Video content - we're all making it, right? It's just a staple for all message delivery these days from advertising to e-learning to explainer videos to social posts. And while we often focus on the quality of the video or the clever animation, the audio is equally as important. This is because it helps to deliver your message and form the basis of emotional connection with your audience. It can be the difference between an audience engaging with you - or not!
It's crucial to get it right, and you'll be pleased to know it doesn't have to cost a fortune either.
A professional voice over can give a powerful boost to your organisation's potential for being noticed - and for the user to engage with the message you are trying to convey.
This is especially important for brands that are creating e-learning content, or using video to explain complex or important ideas and concepts.
Here are some of the reasons why choosing a voice over professional is important to help set you get your message across.
1. It’s All About the Tone
A professional voice over actor will be able to add the right tones, as well as the right pauses when required. If the voice over is uninspiring, boring and lacking tone, the audience will simply switch off and that will mean that your video will fail miserably. What a waste of time and resource.
I did the voice over for the explainer video below - it was a pretty dry topic - pathogens! But with the right tone and delivery (matched with creative animation), this dry topic become an engaging story.
2. It Shows You Can be Trusted
Your audience wants to be able to trust you and your organisation. When you select a voice over actor whose voice matches the vibe and essence of your organisation, it can help achieve trust between you and your audience.
You will know your brand better than anyone - visualise in your mind if your organisation was a person and from there you will get a good picture of the type of voice you need to represent you.
The voice over I did for the video below was for a not for profit organisation who were promoting an online therapy course to help deal with COVID-19 issues. They were very clear that the type of voice they needed to represent them must be trustworthy and soothing; calm and authentic and definitely not 'radio presenter'. The clarity from the client made it easy for me to deliver what they wanted and the result was excellent.
3. It Doesn't Have to be Expensive - So Why Wouldn't You Use a Professional?
Using a professional voice over artist can seem like a daunting and expensive task - but it doesn't have to be!
These days many professional voice artists have their own home studios and are experienced in managing the sound engineering also. You can dial in to recording sessions to ensure the vibe you are after is captured - it's super easy.
This means quick and affordable voice over files to accompany your video content can be done painlessly, without the hassle of dealing with an agency and a studio. Also when you deal with a freelance voice over artist you can often establish a great one-to-one relationship with them. Once they really understand the tone and delivery you want, they can turn around content incredibly quickly for you.
So there's really no excuse NOT to use a professional voice over artist for your video content.
Where Can You Find a Voice Over Actor?
Wherever your voice over actor comes from, it is vital that your organisation selects one that is perfect for your needs. There are a number of ways in which a voice over actor can be found, but a good voice over artist will have a website packed with examples of their work. If you find a voice artist you like, just contact them and see if they are right for you - they won't bite!
At voiceovernz.com, I have my own recording studio and can record remotely and provide sound engineering. I can provide your voice over files anywhere in the world, and quickly too - it really is that easy. This means significant reduction in costs, in your time - and your stress levels.
In Conclusion – You Can Never Go Wrong When You Hire a Professional Voice Actor.
A voice actor is crucially important, offering much more than just a voice to ‘talk over’ a
video. Professional voice actors understand what you require and what your video needs. Choosing the right voice over actor for your organisation and project will provide the right touch of emotion and tone that will help to lift your content to a professional and appealing level.
Sound like something you'd be interested in? Feel free to contact me to discuss it further.